Tips & Tricks
For a successful participation
Make the most of your participation!
On this page, everything is listed for you so you do not forget anything and can get the most out of your participation.
Please note: at the bottom of the page, you will also find a checklist and an overview of important deadlines.
What can you find here?
- What makes you unique?
- What is included in my EasyGo marketingpackage?
- How do I make my stand look attractive?
- How to stand out
- Stand staff
- How sustainable can you make your stand?
- How to promote your participation
- Time to follow up leads
- Increase your visibility by optimising your company profile
- Welcome more visitors to your stand by using the Invitation Service
- Increase the number of leads by making full use of the Smart Badge technologie
- Qualify your leads with Visit Connect
- Why do you need two lead generation tools?
- Checklist and important deadlines
1. What makes you unique?
What makes your company unique? What makes your product different and more innovative than your competitors’? And why should potential customers choose your company?
2. What is included in my EasyGo marketing package?
Part of your participation in an Easyfairs event is the EasyGo package. This package helps you connect with more potential customers. With digital marketing technologies such as My Easyfairs, the Smart Badge Reader and the Visit Connect web application, we make your event participation even easier.
3. How do I make my stand look attractive?
There is a lot involved in preparing your stand. That is why we have made it much easier for you and provided an overview of the most important points and deadlines here. In addition, consult the exhibitor manual for more details and watch the video for more tips & tricks.
4. How to stand out
In this video, we talk about the experience you want to give visitors with your event stand. You have probably visited events yourself in the past, and you will remember this: there are always a few stands that stand out more than others.
5. The stand staff
After making your stand attractive, this video focuses on another important element: the stand staff. Make sure they clearly understand what is expected of them!
6. How sustainable can you make your stand?
Which measures can you take to reduce your ecological footprint during the event?
7. How to promote your participation
Promoting your participation and organisation is simple. The video explains everything step by step. In addition, read more about the opportunities that InstallTech & Bouw offers you:
Once you have logged in to My Easyfairs, you can enter your company information if you have not already done so. After completing this, you will arrive on a page showing all the options to enrich your profile. Here, you can add products, innovations, news items and vacancies.
We have ready‑to‑use marketing materials available for you to download in My Easyfairs. You can use these materials directly, for example in a newsletter, on social media or in a mailing.
8. Time to follow up leads
9. Increase your visibility by optimising your company profile
Your participation starts before the event has even begun. Complete your profile on My Easyfairs so visitors can already get to know your company in advance.
As a first step, fill in all basic information about your company. Also add a short text explaining what visitors can expect from you as an exhibitor.
With an EasyGo Plus or Premium package, you can also upload your logo.
Do not forget to assign your company to a category. This ensures you appear in the exhibitor list and makes it easy for visitors to find you.
You can easily view your own profile via our website.
Under “Exhibitors”, you will find your profile in alphabetical order and see how it is displayed.
10. Welcome more visitors to your stand by using the Invitation Service
Without business cards and everything in one digital overview! Easyfairs has developed the Smart Badge Reader and Visit Connect specifically to capture leads during an event in a sustainable and efficient way.
We offer two digital tools to capture visitor information instantly. The Smart Badge Reader and Visit Connect are designed to record visitor data in an easy and structured way.
2. Have I placed my Smart Badge reader in a visible spot on the stand?
3. Have I briefed my staff about how the reader works?
4. Do my staff have the Visit Connect webpage open?
5. Does each staff member have their own Visit Connect profile?
exhibitoractivation@easyfairs.com
+31 523 289818
11. Increase the number of leads by making full use of Smart Badge technology
During the event, you collected leads digitally using the Smart Badge Reader and Visit Connect. Naturally, you will want to follow these up. In this video, we show you how to easily receive, download and follow up on your leads.
12. Qualify your leads with Visit Connect
Leads from Visit Connect are visible immediately in the Visit Connect web browser.
Leads from the Smart Badge Reader become available after the event, once the reader has been returned.
You will receive an email from the organiser with a link to download your leads in the My Easyfairs environment.
13. Why do you need two lead generation tools?
The use of the Smart Badge Reader is initiated by the visitor: they decide whether or not to hold their Smart Badge against the reader. Visit Connect is initiated by the exhibitor: during a conversation, you can decide whether the visitor is a potential customer and then scan their Smart Badge with Visit Connect.
14. Checklist and important deadlines
Checklist
Make sure you have entered the correct company name and registered all stand staff.
Ensure you have submitted all your artwork to us and provided the stand floor plan for electricity and other services.
Make sure you have submitted your stand design to us for approval. In addition, please let us know whether you need storage or forklift services.
Make sure you have arranged and ordered all furniture requirements.
Have you thought about how you want to set up your stand? Have you already considered where you want to place the Smart Badge Reader?
Have you planned any marketing activities to invite your relations?
Have you reviewed and prepared all practical information? If not, please read through the practical information for exhibitors again carefully.